Nowadays, a brand is not only enough to have a good product, but also a brand must have attention to the environment. This also cannot be separated from the increasing awareness of consumers to use goods that are more environmentally friendly. Lately, there have also been many business actors running sustainable brands. Have you heard before?
Have you ever heard of a brand calling itself sustainable? A sustainable brand is a business practice and a concept that is starting to be recognized and used by many people. What is a sustainable brand actually? The amount of information we receive should make us more careful in choosing brands that are not only good for us but also good for the environment. Let us learn more. Do not let the name be called sustainable but not even unsustainable.
A sustainable brand is a business concept that emphasizes not only looking for profit but also caring for the environment and society.
Business owners do not only focus on creating products or services, but also consider the impact it can have on the environment and society, namely humans. In practice, sustainable brands use the triple bottom line concept. Where this concept uses three criteria, People (Social), Planet (Environment), and Profit (Economy).
Benefits of Sustainable Brand
There are several benefits that we can get from a sustainable brand.
1. Helping to Balance Nature, Social, and Business
Building a business requires a variety of connections, especially business and environmental connections. Don’t let your business have a bad impact on the environment and in the end it will also harm our social life as humans.
An example of sustainable brand practices in balancing nature, social and business is minimizing the use of business equipment which will eventually end up in the landfill. Replace plastic straws with stainless straws, or replace disposable plastic bags using paper bags.
2. Increase Brand Awareness
Brand awareness is the ability of consumers to recognize or remember a particular brand, be it a name, image, logo or slogan used by a brand.
Brand awareness helps create consumer trust, encourages consumers to be loyal to a product or service, and provides a way and shows the world that a sustainable brand can work. That way the broad market can be filled with sustainable brands, so there are many choices for buyers.
3. Establish Good Relationships with Consumers
As previously explained, sustainable brands balance human life, the environment, and the business itself. Humans here also include consumers who use the products or services offered. That way, there will be a good relationship between consumers and business owners. Another way is also to educate and provide information to consumers about environmentally-friendly efforts that can be made. This must be done as a brand that calls itself sustainable.
4. Reducing the Adverse Impact on the Environment
Sustainable brands also prevent bad things from happening to the environment, because sustainable brands do not only focus on products or business benefits. This business concept will also consider the negative impact on the environment.
For example, using woven bamboo boxes instead of styrofoam for product packaging. Or replace plastic spoons and forks with wooden spoons and forks.
How to Choose a Sustainable Brand
Are you interested in starting to use products from sustainable brands? If so, there are several ways to find out whether the brand falls into the category of a sustainable brand, such as:
A. Using Natural Product Materials
The first step that can be taken to find out whether the brand is a sustainable brand is to pay attention to the materials used in the product. Sustainable brands will use natural product materials and do not use chemicals that can damage nature or us as humans.
For example, making natural food coloring can be processed from pandan/turmeric. Or choose natural clothing materials such as cotton and linen, rather than synthetic materials such as nylon and spandex which are made of plastic.
B. Reducing Carbon Emissions By Buying Local Products
Sustainable brands will buy local products for them to use instead of buying foreign products. Both for product material needs, product packaging, and promotional needs. This aims to reduce the number of carbon emissions that can damage the environment and human life.
Nicole’s Natural is one of the sustainable brands that you can choose if you want to find wooden tableware products. Made without adding varnish so that it retains the authenticity of the wood color.
Not only tableware products, but Nicole’s Natural also has organic facial mask products, and natural sea salt and natural palm sugar products.